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Writer's pictureMary Welman

5 ways fashion is changing

The capital of sustainable fashion – Copenhagen’s 2021 Summit highlights.



Growth

It’s estimated that a shocking 30 per cent of garments that are produced are never sold.


Fashion businesses are moving in more circular business models, including resale and rental (one way forward).


Transparency

Introducing Eco-labels on our garments, covering both environmental and social sustainability, to break it down for shoppers.


Fashion is a tool for change

“Fashion really has the opportunity to lead the way in terms of saying this is how we can produce responsibly, and also set standards for what consumers can expect,” Yara Shadidi said.


Examples of the current changes we are seeing:

  • Eco-friendly practices are non-negotiable for young designers.

  • ‘I’ve found sustainability to be really visibly embedded in a way that’s natural and doesn’t compromise on creativity.’ Said Cecilie Thorsmark, CEO of Copenhagen Fashion Week.

Greater protection for garment workers.

This is an issue that has been exacerbated during the pandemic, when brands cancelled billions of dollars worth of orders, leaving many out of work.


Reduction of waste during the production process.


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