When you are painting you may find along the way there may be a part of the painting that you don't like and it tends to throw the whole thing off. This section of your creative masterpiece negatively draws the eye and needs tweaking in order to achieve the desired look.
I believe makeup is a form of art and the process of painting directly correlates with creating a makeup look.
Applying foundation, concealer, eyeshadow, lipstick, skincare or any products of the sort allows you to subtlety alter you're appearance and complete your own masterpiece. Similar to art, makeup is subjective to you. Experiment, create your masterpiece and feel confident in the process.
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